frutify is a 100% plant-based hair ritual, made from fruit powders. Born in Canada, it's now crossing the border — and the U.S. is our first stop. We're coming to film, and we're looking for ten American salons to test the rituals with us.
Your client sees exactly what goes on their hair: plant powder and water. It's the most transparent — and the most filmable — service on your menu.
130 g (1 oz) of powder, 90 ml (3 fl oz) of warm water, a few pumps of hibiscus serum. Mix until smooth — fresh, right in front of your client.
2On damp hair, roots to ends, with a brush. While it processes, you're free to take another client.
3A thorough water rinse, gentle frutify shampoo, blow-dry. The result is immediate — that's when the client asks where they can buy it.
Not by chance. The ritual was born just across the border, in Canada, and the U.S. is its natural next step — same continent, fast shipping, and one of the richest salon cultures in the world. Before we launch anything, we want to see the ritual in the hands of American stylists. Their feedback will shape our U.S. rollout.
This is where the ritual was born: fruit and plant powders on a neutral henna (cassia) base, mixed by the stylist in two minutes at the bowl. The formula is dialed in.
We come, we film, and we test the rituals in ten salons, in real conditions. We're not here to sell — we're here to learn. Your feedback shapes the U.S. launch.
If the ritual proves itself, we launch across the U.S. Those who test with us now will be the first to decide whether they become partners. A "no" is just as welcome.
🇰🇷 Daegu, South Korea
In Daegu, South Korea, Han Mi-sook spent her life among the orchards and the plants — the soil, the seasons, the patience that living things demand. Her daughter, Han Yuna, grew up in that world before choosing another path: hairstyling.
As a professional stylist, she brought her two heritages together — the craft of the hand, learned in the salon, and the natural knowledge passed down by her mother. From that meeting, frutify was born: a vision of hair care that's more natural, more sensory, inspired by fruits and plants.
Every formula is built on neutral henna, cassia, which coats and strengthens the hair without coloring it. Then we add fruit and plant powders. You choose which one you test.
Two minutes of mixing, twenty minutes of processing, a rinse. That's it, plain and simple — filmed in the salon, no frills.
Zero retouching, zero filters. Real hair, photographed right after the ritual — the same day, or after several months of care.
Detox
Shine
Repair
Volume
Growth
Shine
GrowthDetoxShineRepairVolumeGrowthShineGrowthUnretouched photos, with each person's consent. Results vary by hair type.
Nothing complicated, no paperwork, no commitment. Just two pleasant hours in your salon.
You pick the moment. We come to your salon with the rituals and the camera. Two or three of us show up — not a whole crew.
In two minutes we show you how to mix, then it's all you. Twenty-minute processing, rinse, blow-dry. Your client gets the service for free.
We capture the mix and the result. Then you tell us frankly what you think. The good and the bad — especially the bad.
Your clients read labels. This one you can read out loud at the bowl — it's a selling point in itself.
Fill out the form and we'll call you back within 48 hours to set a time. No commitment.